NEUROSCIENCE FOR ART / Art & Innovation / Art & Innovation / ArteConcas

The study of museum visitors

In recent years, museums and cultural institutions have been studying the behaviors of their visitors to improve the visit experience.

A visit to a museum, comparable to a customer experience, is determined by factors that affect the final experience.

To understand how to secure a museum experience to remember and to repeat, museums use biometric studies typical of neuroscience to find out how, how long and where visitors look at the works.

The results of neuroscience at the service of art are surprising …

#artexperience #neuroscience #arteconcas

Watch the video with english subtitles on YouTube:

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 ANDREA CONCAS / Art&Innovation / Arte CONCAS

I speak about art and cultural marketing, I discover a “secret” a day, and I publish three weekly video …
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